cookie policy

About this cookie policy

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to control the cookie preferences. For further information on how we use, store, and keep your personal data secure, see our Privacy Policy.

You can at any time change or withdraw your consent from the Cookie Declaration on our website
Learn more about who we are, how you can contact us, and how we process personal data in our Privacy Policy.
Your consent applies to the following domains: www.fireproofpaint.co.uk
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What are cookies ?

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

How do we use cookies ?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

What types of cookies do we use ?

Essential: Some cookies are essential for you to be able to experience the full functionality of our site. They allow us to maintain user sessions and prevent any security threats. They do not collect or store any personal information. For example, these cookies allow you to log-in to your account and add products to your basket, and checkout securely.

Statistics: These cookies store information like the number of visitors to the website, the number of unique visitors, which pages of the website have been visited, the source of the visit, etc. These data help us understand and analyze how well the website performs and where it needs improvement.

Marketing: Our website displays advertisements. These cookies are used to personalize the advertisements that we show to you so that they are meaningful to you. These cookies also help us keep track of the efficiency of these ad campaigns.
The information stored in these cookies may also be used by the third-party ad providers to show you ads on other websites on the browser as well.

Functional: These are the cookies that help certain non-essential functionalities on our website. These functionalities include embedding content like videos or sharing content of the website on social media platforms.

Preferences: These cookies help us store your settings and browsing preferences like language preferences so that you have a better and efficient experience on future visits to the website.

The table below
explains the cookies we use and why.

Cookie Title/Name	Purpose	More information
_gid	Responsible for tracking user behaviour.	This is a Google Analytics Cookie, in the category “analytics”
_gcl_au	Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. The main purpose of this cookie is: Targeting/Advertising.	This is a Google Cookie, in the category “analytics”
_ga	to store and count pageviews.	This is a Google Analytics Cookie, in the category “analytics”
_uetsid	This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie and allows us to engage with users that have previously visited our website.	This is a Microsoft cookie, in the category “analytics”
_uetvid	This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie and allows us to engage with users that have previously visited our website.	This is a Microsoft cookie, in the category “others”
cookielawinfo-checkbox-analytics	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Analytics”.	This cookie is in the category “necessary”
cookielawinfo-checkbox-functional	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”.	This cookie is in the category “others”
cookielawinfo-checkbox-necessary	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”.	This cookie is in the category “necessary”
cookielawinfo-checkbox-others	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Other.	This cookie is in the category “necessary”
cookielawinfo-checkbox-performance	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”.	This cookie is in the category “necessary”
cookielawinfo-checkbox-advertisement	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the “Advertisement” category .	This cookie is in the category “necessary”
viewed_cookie_policy	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.	This cookie is in the category “necessary”
Elementor	This cookie is used by the website’s WordPress theme. It allows the website owner to implement or change the website’s content in real-time.	This cookie is in the category “necessary”
MUID	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.	This cookie is in the category “Advertisement”
YSC	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.	This cookie is in the category “Advertisement”
VISITOR_INFO1_LIVE	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.	This cookie is in the category “Advertisement”
test_cookie	The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies.	This cookie is in the category “Advertisement”
ls_smartpush	This cookie is set by the provider Litespeed Server. This cookie allows the server to store the settings and to improve performance of the site.	This cookie is in the category “necessary”
IDE	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.	This cookie is in the category “Advertisement”
yt-remote-device-id	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.	This cookie is in the category “Advertisement”
yt-remote-connected-devices	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.	This cookie is in the category “Advertisement”
_ga_BC3FQS6S1G	This cookie Connects Google Analytics to WordPress	This is a Google Analytics Cookie, in the category “analytics”
CONSENT	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.	This is a Google Analytics Cookie, in the category “analytics”
_dc_gtm_UA-54975839-1	This is a Google Analytics cookie which stores a number of service requests.	This cookie is in the category “others”

Please note that third parties (including, for
example, advertising networks and providers of external services like web
traffic analysis services) may also use cookies, over which we have no control
and we cannot accept any liability for the third party’s compliance with its
legal obligations. These cookies are likely to be analytical/performance
cookies or targeting cookies:

These third parties are Google and Microsoft.

How can I control the cookie preferences ?

Should you decide to change your preferences later through your browsing session, you can click on the “Privacy & Cookie Policy” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. To find out more about how to manage and delete cookies, visit wikipedia.org, www.allaboutcookies.org.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Except for essential cookies, yt-remote-device-id and yt-remote-connected-devices, all cookies will expire after 16 years, 2 months, 24 days.